Doorbell Ads

Mercado Libre is the e-commerce leader in Latin America and, after more than 20 years of brand building, managed to turn its advertising sign-off into a sound recognized by millions of people. Every time “Ring! Mercado Libre!” is heard, everyone knows a Mercado Libre ad has just ended. A perfect brand asset to remind people that Mercado Libre has the largest variety of products and brands in the market.

We created a radio campaign using Mercado Libre’s most recognizable sound: the doorbell. Just two seconds of audio, placed after other ads turning every ad into ours. With this simple sound, we hijacked everyone else’s media spend, took over the entire commercial break, and reminded people they can find absolutely everything on Mercado Libre.

→ Awards

★ Cannes Lions : 1 Silver + 1 Shortlist